Offset printing is one of the most common flat printing techniques, wherein ink is transferred from a plate to a rubber blanket, then back to the printing surface. Like most types of printing, offset printing is a mix of art and science.
Offset printing (or lithography) is what you probably see most often in your day to day travels. It is often used for direct mail postcards, business cards, brochures, pocket folders, signage. Offset varies from other print methods in many ways including technology, process, cost, material options and turn around time.
The Offset Advantage
Offset printing allows for the highest quality in colors and print fidelity. Although the process takes longer and can be more expensive for small orders than digital printing, offset allows for a wide variety of paper stock and material options.